2020 World's Fair
Identity Design
logo and associated
branding visuals
2020WorldsFair.com
Created in 2006 to help promote the idea of a bid by the San Francisco Bay Area for the 2020 slot for an international exposition, the logo is based on the dodecahedron, one of the five regular solids.
The colors yellow, blue, and green represent the Sun, sky, and Earth. The woven lines represent different cultures coming together creating interconnections that then create the larger shape.
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