Women.com
Contextual Advertising
 online advertising
Women.com, Inc.
As part of Women.com's marketing team, I created hundreds of online ads, in varying sizes, promoting Women.com's dozens of channels as well as affiliated magazines and third party companies.
Most of the design challenges involved my working with copyrighters and product managers to drive traffic from one specific part of the large site to another using contextualized advertising.
Just as one example, the "Mom, are we there yet?" ad was created to drive traffic from the Automotive channel to the online toy store, but in a way that fit with the channel's content. |
