VELCRO® Brand Fasteners

Shown here is the packaging and permanent display as it will appear in Lowe's stores (the blue-band signage is part of Lowe's own design requirements).

Previously, there had been no consistant strategy for the various sub-brands (STICKYBACK®, Industrial Strength, Extreme, ONE-WRAP®, VELSTRETCH®, Sew-On, etc.) which caused significant confusion for customers.

With the introduction of a consistant look and a color-coding strategy, the packages visually group themselves into sub-categories. The matching inserts in blister cards signify their differentiated uses while still displaying the product.